Top 10 Ads of the Week

Recipe – 888sport

Recipe has created their first work for 888 Holdings since picking up the account back in June. Kicking off with a global relaunch of the 888sport brand, the “Take ‘em on!” campaign encourages audiences to feel they’re not betting against the bookmakers, but against superstar athletes themselves. It’s a departure from the rational odds focused work previously employed by the brand and much of the industry, opting instead for a unique, emotional approach. The epic spot launched earlier this week on Sky Sports during the