Publicis/Piranha Bar – Vhi Healthcare
A moving new campaign by health insurance company Vhi Healthcare with Publicis Dublin and Piranha Bar, sheds a reassuring light on people’s experience of medical treatment. In the first spot for the campaign, “Katherine,” a primary school teacher and cancer survivor, Katherine, shares her emotional and (literally) animated story. Directed by Gavin Kelly, the hybrid live action/animation film follows her journey from the discovery of her tumours through to her intensive treatment and recovery. Beginning as live action with Katherine in
