Droga5 London – Glenmorangie
Droga5 London has been awarded the global creative account for the Glenmorangie whisky brand. Amsterdam-based BSUR had worked with Glenmorangie, which is owned by Europe's luxury conglomerate LVMH, since 2013. BSUR did not participate in the review. Droga5 will be responsible for developing a global integrated campaign, including film, print and experiential elements. The Glenmorangie portfolio includes the namesake whisky, as well as Glen Moray and Ardbeg brands.The first work is expected to debut over the coming year. Last year, Glenmorangie introduced the “Unnecessarily well made”