ad: Annual 2024 Now Open For Entries!
*

Top 10 Account Wins of the Week

Published by

Saatchi & Saatchi – George & Matilda Eyecare

*

George & Matilda Eyecare has announced the appointment of Saatchi & Saatchi as its creative agency. In a major development for the industry, George & Matilda will bring a distinct range of eye-care products to Australian customers by partnering with local, independent optometrists. The appointment builds on a previous relationship between Chris Beer and the agency. Saatchi & Saatchi recently received international acclaim for its “Penny the Pirate” children's eye test story book and app, developed for OPSM when Beer was the

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

#Annual2024 – What the Judges want to see this year

After months spent sifting through some of the most creative work of the last year, Creativepool’s expert panel of judges are finally ready to pick the cream of the crop. This year’s expertly curated panel stands as our most diverse yet....

Posted by: Creativepool Editorial
*

Leaders

Are female board members more guilty of greenwashing?

With 72% of brands stating that one of their biggest fears is to be accused of greenwashing, Bec Peel looks at its impact on brands and how they can communicate sustainability issues with clarity. I’ve read a few reports recently on the...

Posted by: Continuous
*

Leaders

Regenerating London’s Commercial Quarter #BehindTheBrand

This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...

Posted by: Creativepool Editorial
ad: Annual 2024 Now Open For Entries!