Soul – Wightlink
Soul has been appointed by the ferry travel company Wightlink, one of the UK’s largest domestic ferry operators, to establish the firm as the preferred choice for trips between the Isle of Wight and the mainland. The agency was hired by Wightlink after a pitch and has been briefed with creating a new programme of communications across multiple channels including email, press, digital banners and Facebook. The campaign brings to life Wightlink’s existing brand proposition and aims to build a new emotional connection between the company
