Leo Burnett – McDonald's McDelivery
McDonald's has handed its £77m global advertising account for the new McDelivery home-ordering service to Leo Burnett London after a pitch involving roster agencies. McDelivery has now begun testing in the UK, following a deal struck with the UberEats app earlier this year. The service was rolled out across 3,500 McDonald’s restaurants in the US via the app last week. Leo Burnett beat We Are Unlimited, the dedicated Omnicom agency for McDonald’s in the US, and DDB Sydney to the brief. A global marketing push
