LoRo – La Scala Theatre
LoRo, an Italian agency that belongs to the Serviceplan group, has won the account of La Scala Theatre for the season 2017/2018. The communication campaign includes print, buses, posters and below the line advertising. The agency will target millennials, children (to whom special shows are dedicated), and all people who live or work in Milan, but too seldom exploit the possibility to enjoy the most famous theatre in the world. The campaign depicts the effort La Scala has made, in recent years, to open
