Havas Media – Beats by Dre
Apple-owned headphones brand Beats by Dre has picked Havas Media to handle its media planning and buying across EMEA. Havas Media won the business after a competitive pitch againstOMD and the7stars. The media account covers the EMEA region, with the UK, France and Germany being the main markets for the brand. WPP’s Maxus, the incumbent media agency in EMEA, did not repitch. Maxus will continue to handle duties in Asia-Pacific. The account will be led by Nick Wright, head of creative media at Havas
