Ocean Outdoor – BBC Three/Hyundai (Piccadilly Lights)
Hyundai has renewed its commitment to both Ocean Outdoor and the UK’s most iconic DOOH location, confirming that it will continue to maintain its presence on the iconic Piccadilly Lights which are undergoing a milestone transformation. Hyundai, which has advertised on Piccadilly Lights since 2011, says it intends to make full use of the new screen’s advanced technical and creative capabilities. The new Lights will offer one single greater than 4k resolution display, fast speed Wi-Fi, audience and car recognition technology, and will