Grey London/Cirkle/Bountiful Cow – Lily's Kitchen
Lily’s Kitchen, the UK’s number one ethical pet food brand, has appointed a roster of three agencies to drive awareness, fame and conversion of its ‘naturally nutritious’ food for dogs, cats, puppies and kittens. The challenger brand (‘Queen’s Award for Enterprise: Innovation’ 2016 winner), founded by entrepreneur Henrietta Morrison, will continue to take a disruptive approach to the competitive pet food sector which is worth £2 billion. Grey London has been appointed as creative agency, Cirkle as PR agency and Bountiful Cow as