VCCP – eBay
eBay has picked VCCP as its lead creative agency in Europe as it embarks on the next stage of its “brand evolution.” The announcement follows a competitive pitch during which the online marketplace sought out one agency to support across creative portfolios in the UK, Germany, France, Italy and Spain. The business said the appointment comes at a “key moment,” in its global brand strategy with its European director of marketing Godert Van Dedem, stating the agency's understanding of the eBay brand “shone through.” Adrian
