Publicis Media – Molson Coors
Molson Coors, one of the UK’s biggest brewers, has announced Publicis Media as their new media agency for the United States and United Kingdom. Molson Coors launched an RFP last Autumn to assess media agency support in the United States, United Kingdom and Canada. The appointment of Publicis sees a bespoke media solution called Connect, powered by Publicis Media created for the United States. Zenith Media, part of the Publicis Groupe, are retained in the UK & Ireland. In Canada, the business remains with incumbent
