Cummins&Partners – Chobani
Yogurt brand Chobani has appointed Cummins&Partners as its communications partner. The win follows a competitive pitch. The brand, which has attracted global notice for its policies on social responsibility, launched the review earlier in the year. Tom Ward, Managing Director of C&P Melbourne, said: “Chobani is one of the world's most interesting brands, fuelled by an unerring passion for quality and doing the right thing, and with a natural grasp of the modern rules of marketing. We're absolutely delighted to be working with them to bring
