Recipe – Blue Dragon
Recipe has been awarded the Blue Dragon account following a competitive 3-way pitch. Recipe will be lead creative agency as AB World Foods embarks on a re-launch of the oriental food brand. Recipe are working with AB World Foods on a transformative new integrated campaign for Blue Dragon that will launch early in January 2017 across TV and digital. Dan Jacobs, Creative Director at Recipe said: “This is a wonderful opportunity to redefine what the brand stands for in today’s competitive food landscape. To take