Absolut Vodka has appointed BBH London as lead global creative agency following a review. Sid Lee formerly held creative duties on the account and is believed not to have participated in the review. BBH London’s first effort will be an iteration of the #AbsolutNights campaign launched in 2014 across all markets. Sid Lee’s Amsterdam and New York offices teamed up last May for an #AbsolutNights effort centered around a 30-second broadcast spot documenting related events in cities including New York, Berlin, Sao Paolo and Johannesburg. The news follows Uber choosing
