MEC Wavemaker – Wilkinson Sword
MEC Wavemaker has won the social media and content strategy for Wilkinson Sword’s portfolio of women’s shaving products in the UK. The agency won the business following a pitch against four undisclosed social media specialist agencies. The account was previously held in the UK by Feref. MEC has been briefed to develop a full social and content strategy designed to give a clear, differentiated personality and positioning to each female product, targeted to specific audience segments. The move means Wilkinson’s Sword’s ATL and social media
