McCann Worldgroup – Alzheimer's Society
Following a competitive pitch process, Alzheimer’s Society has appointed McCann Worldgroup for a fully integrated scope of work, with the objective to build the society’s brand and increase fundraising. McCann London and customer experience agency MRM Meteorite led the pitch team for McCann Worldgroup. The twin agencies are now charged with leading a cross-discipline team to strengthen the Alzheimer’s Society brand. This will help the charity to connect further with its audiences, with the aim of raising more funds for their work, vital for people
