RKCR/Y&R – BBC One
In this imaginative new festive ad for BBC One, an unloved sprout rather aptly named Sprout Boy makes friends with a host of BBC stars including Doctor Who, Luther, Mary Berry and Sherlock. The campaign, which includes a TV trail, idents and social media activity, was created by RKCR/Y&R, and is built around the animated trail narrated by current Doctor Who; Peter Capaldi. It follows the story of a sprout (the vegetable everyone loves to hate, whatever the time of year) and his search to
