The creative industry is 2% away from gender equality

Becky May 16th, 2016, in the morning

Our research (and the IPA's) disputes much of the statements about creative departments in the report. It's dangerous to put out sweeping headlines without the details in the data! Would love to know more to get to the bottom of this.

Michael Tomes May 17th, 2016, in the afternoon

Hi Becky,

I think you might be referring to the IPA's research where it is focussing only on the creative departments. Creativepool didn't take a look at this in this report. I've actually asked the research team to go back in and take a look at the data that we have to see if we can have found as being the diversity across each of the departments.

From what I can see the split reported by Campaign and the IPA does correlate with what we have found - http://www.campaignlive.co.uk/article/adland-16-part-one-gender/1379217 - 48-52%

Our finding last year was that the Creative Industry as a whole was around 41-59%, so we should take some heart that this is changing.

Woman still dominate Account Management, Media Planning and Creative Services roles in agencies overall.

The bigger issue is as you point out, is the creative departments in agencies - but also senior level jobs being held by woman. I'll keep you posted on what we find!