Black Friday isn't a real thing. At least it wasn't until recently, but in recent years it appears to have become one of the most successful American imports since Breaking Bad. Thankfully the droves of rapid shoppers largely migrated online this year, so we didn't have to suffer through as many of the generic news pieces damning the retail spectacle as the downfall of civilised society, but that didn't stop ad land from jumping on the proverbial bandwagon. We won't go into further detail here, as you've already undoubtedly read
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#Annual2024 – What the Judges want to see this year
After months spent sifting through some of the most creative work of the last year, Creativepool’s expert panel of judges are finally ready to pick the cream of the crop. This year’s expertly curated panel stands as our most diverse yet....
Posted by: Creativepool EditorialLeaders
Are female board members more guilty of greenwashing?
With 72% of brands stating that one of their biggest fears is to be accused of greenwashing, Bec Peel looks at its impact on brands and how they can communicate sustainability issues with clarity. I’ve read a few reports recently on the...
Posted by: ContinuousLeaders
Regenerating London’s Commercial Quarter #BehindTheBrand
This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...
Posted by: Creativepool Editorial