CAT VR is exactly what you think it is
Brain-monitoring, emotion-measuring, digital marketing agency isobar was labeled one of the world’s most innovative agencies in 2018 by Fast Company. And with good reason! They’re one of the first companies to measure users’ emotional responses to virtual reality content via the use of neuroscience research. Recently, they took this a sep further partnering with Zoos Victoria in order to bring quality virtual reality experiences to an overlooked target audience (cats). According to the PVRR pet virtual reality research technical brief &
