Saatchi & Saatchi and Toyota Disrupt TechCrunch with “The Impossible Quest”
A bold new VR activation made its world debut recently at the TechCrunch Disrupt event. “The Impossible Quest” is a sensory overload VR event that incorporates users’ creations using a custom-engineered proprietary 3D design tool with a world design inspired by Syd Mead (the visual futurist responsible for the cityscapes in Tron and Blade Runner) and a story by Emmy-award winner Jason Zada of MediaMonks, who directed feature film “The Forest.” The Impossible Quest was created
