Goodwill and the Ad Council have teamed up to launch a series of new public service advertisements (or PSAs) revealing how clothing and household items donated to Goodwill have helped, and will continue to help, people in the US struggling to find employment. Indeed, the spots assert that Goodwill helps someone find employment approximately every 27 seconds of every working day, which is quite a feat! This is just the latest effort from the combined forced of Goodwill and The Ad Council, as an earlier PSA campaign the launched together in September 2013 received $51 million in donated media support, contributing to Goodwill receiving more than 86 million donations.
Job Training & Employment – A Better Answer
The PSA campaign was created pro bono by Saatchi & Saatchi, and encompasses TV (in English and Spanish), radio, print, outdoor and online. The idea is to help the general public realise that the goods they donate are not the endpoint of the organisation's work, but that they simply mark the beginning of it. The spots show case studies such as a boy donating a bike to Goodwill, which in turn helps fund job placements in the community, and a mother finding work thatnks to Goodwill's help, set to a timeless speech by Franklin D. Roosevelt on how how donated goods can implement positive change in communities. They all finish with the tagline, “Donate Stuff. Create Jobs.”
The PSA campaign was created pro bono by Saatchi & Saatchi
Jim Gibbons, president and CEO of Goodwill Industries International, said that the organisation “Strives every day to offer career navigation and skills attainment in order to provide long-term economic stability for individuals, their families and the greater community.” He belives that “Everyone should have the chance to succeed through the power of work,” and hopes that “The newest Goodwill and Ad Council-created PSAs will reach people facing challenges to finding employment in this difficult economy.” Lisa Sherman, president and CEO of the Ad Council, meanwhile, calls the ads a “Wonderful extension” of their campaign for Goodwill. She says that their ultimate goal is “To help people look at their donated items as more than just used objects but as a resource for change that can empower people in their communities.” Saatchi & Saatchi chief creative officer, Jay Benjamin, adds that his agency are “Honoured to partner with the Ad Council to assist Goodwill in connecting people with employment,” and hopes their spots will “Inspire donations, create more jobs and effect positive cultural change.”
Job Training & Employment - Bike
Goodwill encompasses a network of 165 local agencies in the US and Canada, but also has agencies based in 14 other countries around the world. The network, which was ranked as one of American's most inspiring companies by Forbes last year, works tirelessly to provide employment training, job placement and other community-based services such as career counseling, financial education, résumé preparation, and mentoring to people anyone facing challenges in finding employment. This could mean anything from those living below the poverty line, to those living with a disability that makes finding suitable employment more difficult.
Goodwill encompasses a network of 165 local agencies in the US and Canada
Goodwill agencies fund job training programs, employment placement services and other community-based programs by selling donated clothing and household items in more than 3,000 stores and online at shopgoodwill.com. Local agencies also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services. In 2013, almost 10 million people in the US and Canada benefitted directly from the services offered by Goodwill's career services, with more than 261,000 people finding employment as a result of the organisations efforts. With Saatchi & Saatchi and the Ad Council now on board, next year should see that figure rising exponentially!
