North – Southbank Centre
North has designed a new visual identity for London cultural institution, the Southbank Centre, to give it a more “consistent” and less “complex” brand. Southbank Centre, based in Lambeth, is Europe’s largest cultural and arts venue and is one of the top five most popular visitor destinations in the UK. It runs festivals, exhibitions, art installations, and talk and performance programmes. The new identity replaces the one designed by Wolff Olins in 2007, which looked to bring together Southbank Centre’s four venues (Royal Festival Hall,
