Leaders

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Rebrand Roundup: From Pride to Popcorn

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Bompas & Parr – Propercorn Institute of Flavour

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Bompas & Parr has designed popcorn brand Propercorn’s new month long pop-up, “Institute of Flavour.” Based in Soho, London, the pop-up features a popping room and kitchen where visitors are able to create their own signature seasoning, all of which will be entered into a “crowd seasoning” competition. The winning entry will then be recreated in the Propercorn kitchen and released as a limited edition flavour. Institute of Flavour also has its own popcorn museum, displaying some of the oldest

 

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