Beardwood & Co – Iron-Tek
Beardwood & Co took inspiration from a classic American poster by Harold Von Schmidt for a packaging and ID rebrand of the Iron-Tek protein supplement range, in what its agency is referring to, rather boldly, as a “Fresh take on masculinity.” The branding uses the more classically masculine image of a muscular shirtless lumberjack cutting down a tree with a bandanna in his pocket, as well as other images of old-fashioned workers. The new look aims to close the disconnect between the garish, 1980s-looking meathead
