Y&R – UEFA EURO 2020
As the universal symbol of connection the bridge will be at the core of the UEFA EURO 2020 branding created by Young & Rubicam. The tournament will be celebrating its 60th anniversary and to mark this special edition, it will take place in 13 cities (each with their own signature bridge) in 13 countries across Europe: London, Munich, Rome, Baku, St Petersburg, Bucharest, Amsterdam, Dublin, Bilbao, Budapest, Brussels, Glasgow and Copenhagen. London’s Wembley Stadium has the honour of hosting the semi-finals and final in July
