Rebrand Roundup: From Cuban Rum to Marbled Popcorn

Published 17/05/2016 by

Pearlfisher – Havana Club

Pearlfisher has partnered up with a team of Cuban artists to reposition the Havana Club rum brand as a hand-crafted product designed to appeal to rum connoisseurs and first time drinkers alike. A new identity and visual language have been established to explore hand-crafted elements and Cuba’s sense of humanity, and the packaging for the brand’s premium Havana Club 7-year-old rum has been completely redesigned. The bottle itself has also been given a makeover with more defined shoulders and a sturdier base to create a more

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