Rebrand Roundup: Food, Drink and Jewellery

Published 06/03/2017 by

BrandOpus – BirdsEye Chicken

BrandOpus has worked with family frozen food favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking outside of the category to feed their families. Birds Eye came to BrandOpus with an ambition to revive the frozen chicken category and break down the negative barriers to meet the needs and lifestyles of shoppers. Birds Eye fish fingers and frozen peas already sit at the heart of many British mealtimes

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