Ragged Edge – Camden Lock
Parent company Market Tech recently approached Ragged Edge to define and create a coherent brand for the iconic Camden Market. The approach had to be relevant to a broad millennial audience and work both on and offline, but most importantly, it needed to retain the unique spirit of the Market. Ragged Edge immersed themselves in Camden Market’s quantitative research and spoke to more than 100 stakeholders including stallholders, residents, workers and tourists. The market’s commitment to originality shone through and this led to a
