Sid Lee – Fuel
Fuel, the transport and logistics company partnered with Sid Lee to undertake a corporate rebranding initiative, a first for the company in their 13-year history. Unveiled in late March 2017, the new corporate identity not only introduced a new logo, website and blogging platform, but it also saw the transformation of Fuel’s office space, communication tools and launch of a new ad spot. This rebranding initiative was awarded four Design Cannes Lions at the 2017 ceremonies. Receiving one Silver Lion for Creation of a new Brand
