Made Thought – Plastic Planet/Ekoplaza
London studio Made Thought looked to the style of old propaganda posters when designing its identity for the world's first plastic-free supermarket aisle. The aisle is located within an Amsterdam branch of Dutch supermarket chain, Ekoplaza. Here, over 700 products stocked on the shelves are contained within plastic-free packaging, which – although closely resembling the look, feel and strength of real plastic – is made using natural, 100% biodegradable materials. Each item features a logo designed by Made Thought, which was brought on board
