What do Nirvana, Guinness, Honda and Spike Jonze have in common? They all have work that stars in the 2016 D&AD Next Awards campaign. Here, some of the most iconic photographic and film works of all time have been creatively re-imagined by F/Nazca Saatchi & Saatchi into a series of glorious graphic posters. Capturing the essence of what makes them unique using words and emotive illustrations, they've been designed to inspire and excite the next generation of photographers and directors to enter their work into the awards. F/Nazca Saatchi & Saatchi were an obvious choice for the campaign, as they are themselves D&AD Award winners, having most recently taken home a Yellow Pencil for graphic design in the 2015 Awards.
The complete list of celebrated work is a varied one, with famous adverts sitting alongside classic music videos and album covers. In case you haven’t already figured them out, we've included the full line-up below, but we'll let you put the ad to the poster:
Sony “Balls”
Honda “Cog”
Spike Jonze “Weapon of Choice”
Guinness “Surfer”
Benetton “Hearts” by Oliverio Toscani
Nirvana “Nevermind”
Honda “Grrr”
Nike “Write the Future”
Pedro Prado, creative director at F/Nazca Saatchi & Saatchi, said: “D&AD, along with the biggest names in direction and cinematography are always a source of inspiration for us. I hope we've managed to create a campaign that touches the soul of future great names in the industry.” Tim Lindsay, D&AD CEO, added: “One of the great things about D&AD is the chance it gives us to work directly with great agencies on our own campaigns. It’s no surprise that we’ve gone back to Brazil once again to access that brilliance. The work that F/Nazca have created gets to the heart of what the Next Awards are all about; an inspiring celebration of talent and potential.”
The series of posters will be supported by a social campaign, animations and films, the latter of which will be released in 2016.
Some of the most iconic creative works of all time have been re-imagined by F/Nazca Saatchi & Saatchi to promote the 2016 D&AD Next Awards
