Last Friday (May 8) The One Club announced the winners for the 42nd Annual One Show Awards, one of the most prestigious advertising, design and marketing communications competitions in the world. Gold Pencils, Best of Discipline, Best of Show and other special awards were all announced at the Alice Tully Hall, in New York's Lincoln Centre. Silver and Bronze Pencil winners were honoured at the Metropolitan Pavilion, also in New York, the previous day ay 7). Overall, The One Show received more than 20,000 entries this year from 1,300 agencies in 65 countries!
The One Club announced the winners for the 42nd Annual One Show Awards
Highlights included the announcement of Omnicom as Holding Company of the Year, with Omnicom also claiming victory with BBDO, which took home the Network of the Year award, and BBDO client Mars, which claimed Client of the Year. Droga 5 took home Agency of the Year, largely on the strength of the “Gisele Bündchen - Will Beats Noise” campaign for Under Armour, whilst Funny or Die won Best of Show for “Between Two Ferns with Zach Galifanakis: President Barack Obama.” Marcel/Paris rounded out the special awards by winning the Green Pencil; an award recognising the best environmentally conscious advertising of the year, with its "Inglorious Fruits and Vegetables" campaign for Intermarche. All special award wins were determined by The One Show ranking system, which is based on the number of Pencils and Merits awarded.
The Award show was hosted by Broad City creators Ilana Glazer and Abbi Jacobson
To view the complete rankings, visit www.oneshowrankings.com and to see a complete list of One Show Pencil winners, you can also download a PDF HERE.
In addition to the special awards, Best of Discipline were awarded for all 13 disciplines:-
Best of Branded Entertainment: Funny Or Die with "Between Two Ferns with Zach Galifanakis: President Barack Obama" for Healthcare.gov
Best of Interactive and Best of Social Media: Droga5 with its "Gisele Bündchen – Will Beats Noise" campaign for Under Armour
Best of Cross-Platform: GGH Lowe with "Nazis against Nazis – Germany's most involuntary charity walk"
Best of Design: Dentsu/Tokyo with "Get Back, Tohoku" for East Japan Railway Company
Best of Intellectual Property: Baidu Online Network Technology/Beijing for "Baidu Kuaisou"
Best of Direct: Ogilvy Brazil/São Paulo with "Tattoo Skin Cancer Check" for Sol de Janeiro
Best of Film: SS+K/New York with "Awkward Family Viewing" for HBO Go
Best of Mobile: Wunderman/London with "Flash Photo Posters" for Childhood Eye Cancer Trust
Best of Print & Outdoor: Leo Burnett/Sydney with "Poachers" for WWF
Best of Radio: Ogilvy & Mather Argentina/Buenos Aires with "Rising Voices" for Colegio Las Lomas Oral
Best of Responsive Environments: Local Projects/New York for Cooper Hewitt, Smithsonian Design Museum
Best of UX/UI: Grey Germany/Düsseldorf with "The Berlin Wall of Sound" for SoundCloud
13 BBDO agencies from every region in the world combined to win a total of 48 Pencils
BBDO definitely came away as the big winners of the event, with 13 BBDO agencies from every region in the world combined to win a total of 48 Pencils. David Lubars, chief creative officer for BBDO Worldwide, said: “To have so many BBDO agencies creating brilliant work for so many clients, in so many different forms, is especially gratifying. My thanks and congratulations to the fantastic BBDOers around the world who contributed to our performance.” Kevin Swanepoel, chief executive officer for The One Club, added: “At The One Club, our goal is to elevate and celebrate creative excellence in advertising and design. We congratulate BBDO on its stellar performance.” Being named Network of the Year at The One Show follows BBDO's earlier recognition as the most awarded creative agency network in the world in The Gunn Report for the ninth year in a row.
