Cannes, France – 22 June 2013 – In a year of firsts at the 60th Anniversary Cannes Lions Festival of Creativity 2013, Ogilvy & Mather has become the first agency to be awarded over 100 Lions in one year, while also winning its first ever Creative Effectiveness Award, and its first Titanium and Integrated Grand Prix.
Tonight, Ogilvy and Mather was named Network of the Year for the second year in a row, after winning a record-breaking 155 Lions overall across 29 countries, reinforcing the global network’s creative credentials.
On the final day of awards the network took home a coveted Titanium and Integrated Grand Prix for Ogilvy Brasil’s ‘Real Beauty Sketches’ initiative, as well as: 7 Gold, 5 Silver, and 11 Bronze Lions.
Agency of the Year 2013, Ogilvy Brasil, also took home two of today’s Gold Lions for Dove ‘Real Beauty Sketches’ in the Film, and Branded Content & Entertainment categories, bringing the total number of Lions awarded to the illustrious campaign to 16.
Meanwhile, the network won three Gold Lions in the Branded Content & Entertainment category for: Ogilvy & Mather Cape Town’s ‘Send Your Facebook Profile to Cape Town’ for Cape Town Tourism; Ogilvy New York’s ‘A Boy and His Atom’ for IBM; and ‘Secret Place’ for Perrier, by Ogilvy Paris. Ogilvy London triumphed in the Film category, landing Gold for its Dove ‘Camera Shy’ work.
Worldwide Chief Creative Officer, Tham Khai Meng, at Ogilvy & Mather, said: “We are all stunned, shocked and thrilled to be awarded this honour for the second year running. It ranks alongside being struck by lightning twice. I would like to thank everybody who contributed: the juries for their hard work and long hours; the winning teams for their passion and daring; our clients for their courage and trust; the organisers of the Cannes Lion festival for championing the creative industry with such panache. And finally, our thanks to the gods for smiling on us and providing the lightning. Winning Network of the Year, Agency of the Year, four Grand Prix–including a Titanium–and a Creative Effectiveness Lion is astonishing. 155 Lions doesn’t happen everyday!”
Cannes Lions 2013: in total Ogilvy & Mather won:
155 Lions
4 Grand Prix (including Titanium & Integrated)
1 Creative Effectiveness Award
37 Gold Lions
46 Silver Lions
67 Bronze Lions
The global network was the most talked about brand online every day during the festival, with #OgilvyCannes earning over 110 million impressions on Twitter, and Ogilvy’s Facebook posts receiving 36,369 Likes.
Ogilvy & Mather beat its own record of 82 Lions in one year, which it set in 2012 when it was awarded the Network of the Year title. In total the agency was shortlisted for 429 awards this year.
