The new Zara logo incited a mixed response from consumers as to its aesthetic appeal, with many fans demanding the brand revert back to its previous design.
But a closer look at the new logo suggests the brand is more in touch with its audience than they perhaps realise.
When Zara re-designed its logo in 2010, it was two years after the UK financial crash. And though the high-street took a beating, in the years following, consumers gradually
Gus Russell March 12th, 2019, in the afternoon
Horrid! Another example of messing about on a mac because it's seconds to do.