Allstate announced the launch of its "Life Can Surprise You" campaign focusing on the unique needs of families and individuals experiencing "firsts." The campaign which is created by Leo Burnett, targets young families in eight markets: Minneapolis, Minnesota; Grand Rapids, Michigan; Kansas City, Missouri/Kansas; San Antonio and Austin, Texas; Baton Rouge, Louisiana and Memphis and Nashville, Tennessee. Individuals in these markets can connect with an Allstate agency owner for access to offers from well-established companies such as Angie's List(TM), as they experience "firsts" and navigate life's uncertainties.
In addition to new national advertising, the campaign will target young families in eight markets.
The "Life Can Surprise You" campaign is supported with national television and digital media, as well as localized advertising in eight select markets across America, including TV, radio, digital, mobile, print and cinema.
Allstate have the answer for many of the questions which new families come across: What do you do when your pipes burst six weeks after buying a new home? How do you determine how much life insurance is right for your family when you have a newborn and are functioning on little to no sleep? Or, how do you buy that car seat for the new minivan you swore you'd never buy? Car repairs, home safety and maintenance, and questions about financial security - these are all things young families are generally not well prepared to address.
“Life Can Surprise You” | Allstate Insurance
"Buying a home or car and having a new baby are some of the most celebrated milestones in a person's life. There's so much excitement and a perception that everything is going to be great," says Lisa Cochrane, Senior Vice President, Allstate Integrated Marketing Communications. "But these 'firsts' can actually be overwhelming and full of uncertainty. Now an Allstate Agent can help with 'firsts' -- and throughout life -- in ways people never expected, offering solutions centered around that first home, first car, and growing family."
Allstate Agent can help with 'firsts' - and throughout life - in ways people never expected.
Earlier in June 2014, Allstate came together with Leo Burnett to create a short animated film which was part of the 2014 LGBT campaign, Out Holding Hands. The film features a new single, "Safe In My Hands" a song written exclusively for Allstate's LGBT campaign by singer/songwriter Eli Lieb. The campaign was focusing on the fact that everyone deserves to feel comfortable showing affection out in public. Allstate setup a page where people could join the gallery by tagging their photo with #OutHoldingHands on Twitter or Instagram.
