Illustration/animation agency Jelly London and UK charity Bite the Ballot called on creatives of all disciplines recently to submit designs for a strong visual campaign aimed at encouraging young adults to vote in in the upcoming snap General Election on June 8. UK prime minister Theresa May called the general election three years earlier than scheduled, and since the announcement the nation has seen political parties deliver last-minute campaigns in a bid to win over the public. But rather than relying on political parties to reach out to the younger demographic, creatives had the opportunity to take the visual power of a campaign into their own hands. Jelly London and Bite the Ballot's campaign has been dubbed #TurnUp, with the sole and simple aim of encouraging 18-24 year olds to register to vote – an age bracket with a historically poor history of voter turnout. The brief was simple. The submission needed to be centred around the tagline “Turn Up” and the tone of the work could be whatever the artists and designers chose. The only restrictions were that the work needed to be party-neutral.
Below, we've picked what we think are the best of the bunch, which can you peruse at your leisure. Please enjoy and remember to do your civic duty and cast your vote on June 8!
