Images in advertising have a bigger impact on our emotions than we may realise. But when brands set a
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Ryan Watson February 26th, 2019, around noon
Good question(s)...More Leaders
Leaders
#Annual2024 – What the Judges want to see this year
After months spent sifting through some of the most creative work of the last year, Creativepool’s expert panel of judges are finally ready to pick the cream of the crop. This year’s expertly curated panel stands as our most diverse yet....
Posted by: Creativepool EditorialLeaders
Are female board members more guilty of greenwashing?
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Posted by: ContinuousLeaders
Regenerating London’s Commercial Quarter #BehindTheBrand
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Posted by: Creativepool Editorial
Martjie Louw February 19th, 2019, in the afternoon
I was wondering how you would prevent brands' advertising from starting to look alike when using this neuro testing technology?. E.g. if the preferred colour for a car in a print ad is red, and there is a preferred car angle, and a specific type location, would it not open for brands to start looking too similar?