Images in advertising have a bigger impact on our emotions than we may realise. But when brands set a
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Images in advertising have a bigger impact on our emotions than we may realise. But when brands set a
Wonderworks Communications, co-founded by Sarah Wildman-King and Miranda Hart, is a creative powerhouse dedicated exclusively to the drinks industry. From their humble beginnings in 2014, born out of a shared passion for premium drinks, to becoming a...
Posted by: Creativepool EditorialBarbara Gibson is a Polish self-taught illustrator renowned for her expertise in digital collages. She co-owns Gibson Kochanek Studio and So Good Studio Ltd with her partner, Marta Kochanek. Her work has been featured in major publications such as...
Posted by: Creativepool EditorialGoogle's recent decision to delay the phase-out of third-party cookies in Chrome until 2025 has significant implications for marketers. This extension provides both opportunities and challenges as the industry adapts to the evolving landscape of...
Posted by: Benjamin Hiorns
Martjie Louw February 19th, 2019, in the afternoon
I was wondering how you would prevent brands' advertising from starting to look alike when using this neuro testing technology?. E.g. if the preferred colour for a car in a print ad is red, and there is a preferred car angle, and a specific type location, would it not open for brands to start looking too similar?