Images in advertising have a bigger impact on our emotions than we may realise. But when brands set a
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Images in advertising have a bigger impact on our emotions than we may realise. But when brands set a
In an industry brimming with creativity and innovation, Benji Wiedemann stands out as a beacon of inspiration and strategic vision. As the Co-Founder and Executive Creative Director at Wiedemann Lampe, Benji's journey is a testament to resilience,...
Posted by: Creativepool EditorialIn this insightful interview, we dive deep into the professional journey of Kimi Gilbert, a Managing Partner at Future Factory, a leading business development consultancy in London. With a career that spans over a decade at Future Factory, Kimi...
Posted by: Creativepool EditorialThe world of advertising has not always been seen as the (mostly) fair and inclusive industry it tries to be today. In fact, even today women only hold around 29% of leadership roles among the top ad agencies but that’s somewhat offset by the...
Posted by: Benjamin Hiorns
Martjie Louw February 19th, 2019, in the afternoon
I was wondering how you would prevent brands' advertising from starting to look alike when using this neuro testing technology?. E.g. if the preferred colour for a car in a print ad is red, and there is a preferred car angle, and a specific type location, would it not open for brands to start looking too similar?