GS&P build a Virtual Space Hotel for Cisco in VR

Goodby Silverstein & Partners (GS&P) have introduced a new ad campaign for Cisco dubbed the “Space Hotel.” The new campaign, featuring a 360 video virtual tour and product demo documentary, illustrates how Cisco Spark’s bold collaboration platform allows teams to make the impossible possible. For this digital campaign, GS&P brought together an interior designer, a space explorer, an astronautics professor and a travel expert to answer the question: With space tourism upon us, where will we stay?

The result is an immersive 360 video tour of a galactic hotel that might only be a few years from reality given the technology already at our fingertips. The hotel includes a lobby, bedrooms, a dining area, an observation deck and the universe’s first zero-G swimming pool. The other collaborators of the hotel are interior designer Nicole Hollis, principal and creative director of NICOLEHOLLIS; Anousheh Ansari, the first female private space explorer; and Brian Kelly, founder and CEO of The Points Guy. Each contributor has quite a bit to say, as over 20 hours of footage was gathered of them sharing sketches, ideas and refinements using the collaboration tools all while on three separate continents. The digital campaign is a continuation of Cisco’s campaign “There’s Never Been a Better Time,” which GS&P introduced in May 2016. The platform’s perpetual optimism fuels Cisco’s drive to make formerly outlandish ideas, like a space hotel, reality.

Associate Partner and Creative Director Will Elliott from GS&P, said: “Late last year, both President Obama and Elon Musk announced plans for a trip to Mars, so this idea doesn’t seem that far fetched. Our new campaign shows how Cisco Spark helps teams turn big ideas, such as the galaxy’s first space hotel, into reality.” David Barnhart, a professor of astronautics and one of the collaborators of the Space Hotel, added: “What’s really interesting is today’s technology is enabling the move from fiction to fact. We are all wanderers and explorers, and now it’s time for us to look outside to space.”