Content which engages the right consumers rather than attracting an endless stream of clicks from irrelevant customers is what brands should be aiming for.
A panel at Creativepool’s Connect: London festival agreed that it is better for content to work smarter to win lasting loyalty
This week, we’re thrilled to sit down with Bo Bishop, Executive Director of Creative Strategy at Sibling Rivalry, whose approach to blending strategy with storytelling has made waves in the branding world. With a background in narrative fiction...
Posted by: Creativepool Editorial
Jo Barnard, Founder of the London-based design and innovation consultancy Morrama, explores a couple of lingering topics from purpose month. Design Thinking for Social Impact: Solving Real-World Problems with Creative Solutions In low-income...
Posted by: Creativepool Editorial
Renowned creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang, are launching DANG, a creative consultancy built to guide brands to captivate the next...
Posted by: Creativepool Editorial