VCCP recently unveiled a new international campaign promoting the 13th annual International Summit of Gastronomy, Madrid Fusión food festival. The festival, which is the largest of its kind in the world, was held earlier this month in the Spanish capital at the Campo de las Naciones Convention Centre. The event brought together the hottest internationally renowned chefs from around the globe, with a common theme of “Inspiration in the Street” woven through the multitude of lectures, demonstrations, master classes, tastings and conference held by over 100 international chefs between the 2nd and 4th of February.
VCCP recently unveiled a new international campaign promoting the 13th annual International Summit of Gastronomy, Madrid Fusión food festival
Madrid Fusión has become the most important world stage of gastronomy. Its objectives are to show the culinary vanguard, approach the cuisines of multiple countries, encourage discussion and reflection about food and multiple areas related to it (wine, technological innovation, scientific research and new business models). It involves live cooking demonstrations of world famous chefs, stunning presentations of the most revolutionary techniques, and fascinating debates with some of the biggest names in fusion food. On paper at least, it makes the Good Food Show sound about as exciting as a night down at the local kebab house!
William: The Man with Two Mouths – Madrid Fusión 2015
In the lead up to the festival, VCCP created a promotional campaign based around a unique short film called “William: The Man with Two Mouths”, which tells the unusual tale of the difficulties faced by a man with a rare physical peculiarity; his two mouths (one of which is hidden beneath a rather impressive beard). The clip reveals the daily struggles of this unfortunate man (whose unfortunate circumstances bear more than a passing resemblance to the fate suffered by the “Skittles Man” in the infamous “Everything I Touch Turns to Skittles” spot by BBDO), following his from the dentist to the potential minefield of dating, which is hard enough with one mouth, let alone two! His search for a place where his unique look and philosophy on life, eventually leads him to the Madrid Fusión 2015 festival.
VCCP created a promotional campaign based around a unique short film called “William: The Man with Two Mouths”
VCCP Madrid's campaign created a palatable buzz around the festival, with the video, which plays more like a short film than a traditional ad, being shared by some of the world’s most renowned chefs and food critics, as well as media and the general public, only hours after its initial release. It's a subtly haunting piece of film making with an uplifting conclusion, and might just be one of the most inventive spots of the year thus far.
