Disneyland Paris, the city of Paris, and the Île-de-France Region are unveiling a new joint campaign to promote tourism in the area, highlighting the magic of Paris and its Region. Disneyland Paris is Europe’s number one tourist destination, and is uniting with the City of Paris and the Île-de-France Region to give pride of place to France’s capital city through their first joint tourism ad campaign “Paris is waiting for you.” Famous Disney characters such as Mickey Mouse and Minnie Mouse invite visitors from all over Europe to come and discover the magic of Paris. On February 24th, the campaign was officially unveiled by Anne Hidalgo, Mayor of Paris, Valérie Pécresse, President of the Île-de- France Region, and Catherine Powell, Présidente of Euro Disney SAS. The venue chosen was the Eiffel Tower, the international symbol of Paris.
BETC Paris designed this original campaign where the splendour of famous sites from Paris and its region (including the Galeries Lafayette and the Château de Fontainebleau) comes together with the magic of the world of Disney. Through the campaign, tourists will discover iconic landmarks of Paris and its region, as well as symbols of gastronomy, culture, and art, featuring several beloved Disney characters. The Paris version of this European campaign has been visible since February 22nd in different areas of Paris, welcoming foreign tourists to the city. The campaign will next be rolled out in London, Brussels, Madrid, and Barcelona from February 27th.
Valérie Pécresse, President of the Île-de-France region, said: “The Île-de-France Region is fully committed to bring tourists back to our region. We have three guideposts: promoting our destination, improving our welcome and providing more services to guests, and, lastly, increasing security. This is a major stake for attractiveness and employment in Île-de-France.” Catherine Powell, Présidente of Euro Disney SAS, added: “As the leader of tourism in Europe, we have a responsibility and we share an ambition with our partners: to promote the cultural, gastronomic, and architectural traditions of Paris and Île-de-France so that tourists continue to be enchanted.”
The campaign was also made possible through collaboration with the Galeries Lafayette department store, the Château de Fontainebleau and Chef Hélène Darroze, who agreed to lend their images to support the City of Paris and the Île-de-France Region to keep Paris attractive and maintain its reputation throughout France and Europe. Thanks to partners such as Facebook, JC Decaux, SNCB, the Comité Régional du Tourisme, and Atout France, the campaign will be widely distributed across France and Europe.
This unprecedented campaign celebrates 25 years of the close relationship that Disneyland Paris has with France, alongside the City of Paris and the Île-de-France region. This is a formidable symbol of the strength and sustainability of the relationship that these key players in the tourism industry share in France and Europe. The pull of Paris and its region contribute to the success of Disneyland Paris, and Disneyland Paris plays a part in the attractiveness of Île-de-France for tourists. More than 50% of foreign guests in the Disney parks also visit the capital city.
