CreateVR and its parent company Create Advertising, took top honours at two prestigious industry awards shows last week, as the respected marketing agency earned Best In Virtual Reality, Based on a Cinematic or Television Experience for its “Can You Walk The Walk” VR project during last week's Digital Hollywood awards ceremony, and won the Silver statue for Best Theatrical: Engagement/ Experiential at the Clio Key Art Awards. CreateVR works with a wide range of entertainment clients as marketers embrace virtual reality and develop innovative and organic brand extensions utilising what is being touted as the “Next generation in enhanced story-telling technology.
CreateVR and its parent company Create Advertising, took top honours at two prestigious industry awards shows last week for its “Can You Walk The Walk” VR project
David Stern
CreateVR's inaugural project, “Can You Walk the Walk,” was designed to support the recently released Sony Pictures film “The Walk,” directed by Robert Zemeckis and starring Joseph Gordon-Levitt. It's an immersive virtual experience that invites users to simulate Philippe Petit's historic and death-defying high-wire walk between the towers of the World Trade Centre in 1974. Petit trained for years to make his 'coup' possible; now virtual reality has made such a feat possible for the rest of us. The experience was designed for use with the PlayStation VR headset and was available for consumers to try recently at select IMAX cinemas and a number of industry events including Siggraph and CineEurope
“Can You Walk the Walk” the VR Experience
At the Digital Hollywood Awards, the “Can You Walk the Walk” VR experience competed against four other strong contenders in the category, including “The Avengers: Age of Ultron,” “The Wall from Game of Thrones,” “The Sleepy Hollow: VR Experience,” “The Strain VR,” and “Wild: The Experience.” At the Clio Key Art Awards there were four other submissions in the Theatrical: Engagement/ Experiential category, including “Ex Machina: SXSW Tinder Turning Test,” “Transformers: Age of Extinction,” “Interstellar,” and the “Minions Cinerama Dome Takeover.” In addition to the Silver award for the “Can You Walk the Walk” Virtual Reality experience, Create was awarded a total of 11 honours at this year's Clio Key Art Awards, including Gold for their Minions “Fifty” spot.
Create earned Best in VR during the Digital Hollywood awards ceremony, and won the Silver statue for Best Theatrical: Engagement/ Experiential at the Clio Key Art Awards
David Stern, owner and founder of Create Advertising Group, which launched the VR division earlier this year, said: “We are truly privileged to have been able to develop this extraordinary virtual reality experience for The Walk for our partners at Sony Pictures and Sony PlayStation. Extending movie marketing in this magical way creates a unique and memorable bond between the consumer and the brand and we look forward to bringing more innovative VR experiences to the market very soon.”
