Context is key: How to create impactful ads on the right platform

We’re a nation of coffee addicts. We’re also addicted to coffee brands. This has become apparent in the FMCG sector, where well-known coffee shop brands can be seen lining supermarket shelves as they continue to exert their dominance in our day-to-day lives.

But the grocery market is highly competitive, and consumers are increasingly careful about what they spend their money on. Food and drink might have bucked the retail trend over Christmas, with a modest