In early January, Mastercard dropped its name from its logo, and a number of industry commentators picked up their pens to discuss the meaning of the move.
The financial brand cited the removal of the wordmark as a move towards greater digital simplicity.
While many have embraced this as signaling a trend towards more simplified brand approaches, this is really nothing new. This ‘trend’ is heralded almost
Creativity isn’t just about standing out; it's about making a meaningful impact. As the Co-Founder and Chief Creative Officer of YAMA Group, Martin Stapff embodies this philosophy. With a career marked by resilience and a relentless drive to...
Posted by: Creativepool Editorial
As a Creative Director with a diverse career spanning top roles at Sid Lee, Ubisoft, and his own ventures, George Giampuranis has mastered the craft of making people feel-whether through an ad, a website, or a gaming experience. His philosophy is...
Posted by: Creativepool Editorial
In a world where creativity and innovation are constantly evolving, Nayaab Rais, Executive Creative Director at FP7McCann, stands out as a trailblazer. With a career shaped by a blend of resilience, passion, and an unyielding pursuit of excellence,...
Posted by: Benjamin Hiorns
