After months spent sifting through some of the most creative work of the last year, Creativepool’s expert panel of judges are finally ready to pick the cream of the crop.
This year’s expertly curated panel stands as our most diverse yet. Over 50% of our judges are women, marking a significant milestone in our commitment to inclusivity and diversity within the creative industry.
Our 2024 panel boasts a perfect balance of seasoned industry veterans and emerging thought leaders from both sides of the aisle, with a blend of established senior industry talent, rising stars and marketing leaders from top brands.
But one question you’re all probably asking is “what are they looking for?” We spoke to a handful of our esteemed judges and asked them exactly that.
I am thrilled to join the 2024 Creativepool Awards as a judge in the data category. I look forward to entries that creatively leverage data to connect with consumers while navigating the evolving challenges of privacy and expectations in our industry.
In the Social Good category, my focus is on three things: innovative ideas, purposeful intentions, and tangible impacts. I believe we all have a responsibility to use this platform correctly, whether we're selling soft drinks or crafting the personal memories of others.
As a judge for the Copywriting section of the Annual 2024 awards, I'm eager to immerse myself in the best of the best and help shine a light on the copywriting talents that are shaping the future of our craft. I will be looking for content that not only captures the reader's attention, but also evokes an emotional response.
Truly exceptional copy has the power to inform, engage, and inspire in equal measure. Entries that push the boundaries of traditional copywriting and showcase fresh, original thinking will be particularly compelling.
As a juror in the Data category, I'm looking for a campaign that integrates data into its core, leveraging insights to enhance ideas, boost commercial success or foster customer relations. The direct correlation between data usage and campaign success is paramount.
I'm delighted to be a part of this year’s judging panel and eagerly anticipate poring over the entries for Copywriting, looking for captivating copy that effortlessly evokes emotion and connection.
As a former Creativepool Top 100 Influencer, I feel honoured and grateful to be able to pay-it-forward as judge for Agency of the Year and very excited to see how agencies are harnessing their creativity and strategic prowess to add value to their clients’ businesses while building their own.
Judging the Social Good category for me, it’s all about authenticity. I want to feel the genuine emotion through the story being told and make a connection. Making a difference is key to me and I can’t wait to hear how others are doing this to positively impact the lives of others.
I think it was probably as a kid, riding around in the backseat of our family station wagon staring at brilliant billboards, where I first fell in love with advertising.
There are three things that I’ll be looking out for in this year’s entries. The first is economy of language. I’m obsessed with clever writing, and within OOH, there is such a great opportunity to be sharp and succinct.
Also, I’ll be looking for ideas that really embrace OOH’s scale and stopping power. Then finally, I love ideas that really embrace location. When an idea could only work in that one specific spot, it has the power to charm the public and capture their imaginations.
The MOST Creative Awards
Remember, the awards are not just a competition but a celebration of the highest standards of creativity in the industry. Winning a place in the Annual places creatives at the forefront of the industry, offering unparalleled exposure to leaders and peers alike.
There’s still time to enter, with late submissions closing on May 23rd so click the link below and show us what you’ve got!
