An innovative new method of donating money to the homeless using a contactless payment system fitted to a winter jacket is being tested on the streets of Amsterdam. Created by ad agency N=5, the product is designed to help well-wishers give one Euro with the tap of a card, money that can later be redeemed for meals, a bath or an overnight stay at a homeless shelter. The prototype winter coat has warm linings, heavy material and a fur hood, but also comes with an in-built contactless payment system and a logo that reads “Helping Heart.” The contactless payment jacket also comes with an LCD screen which constantly displays instructions of use. The fixed sum (one euro) goes into a bank account managed by a homeless shelter, and can only be used to purchase a hot meal, pay for a bath or spend a night at a homeless shelter (many such centres in the Netherlands require a contribution of 5€ per night). Homeless people can also save money for various job certification courses or a down-payment for a home.
Comments
More Leaders
Leaders
From voiceovers to award-winning production with Synima Founder Quint Boa #CompanySpotlight
Synima is a global video production company that’s spent the last two decades “giving voice to the world's leading brands, ensuring they cut through the noise to tell the stories that matter.” Their founder, Quint Boa, is a...
Posted by: Creativepool EditorialLeaders
#Annual2024 – What the Judges want to see this year
After months spent sifting through some of the most creative work of the last year, Creativepool’s expert panel of judges are finally ready to pick the cream of the crop. This year’s expertly curated panel stands as our most diverse yet....
Posted by: Creativepool EditorialLeaders
Are female board members more guilty of greenwashing?
With 72% of brands stating that one of their biggest fears is to be accused of greenwashing, Bec Peel looks at its impact on brands and how they can communicate sustainability issues with clarity. I’ve read a few reports recently on the...
Posted by: Continuous